Video: Conversion Rate Metric Tip

Track Forward Progression of Leads

Measuring conversion rates allows marketing and sales professionals to determine how their revenue funnel is functioning by tracking how many records moved forward for a certain period of time. This allows them to identify trends, uncover successful campaigns and activities and improve lead routing.

Watch this 3:31-minute video to learn how to calculate conversion rates for each stage of your buyer’s journey.

Conversion Rate Metric Video Tip