Cheatsheet: Revenue Funnel Science

Revenue Funnel Science Drives Future Revenue Growth

CRMs and marketing automation platforms are powerful tools that help businesses look backwards at performance. But oftentimes, organizations put too much focus on the past and fail to answer the forward-looking questions that are critical to drive future revenue growth.

Revenue Funnel Science answers questions regarding a business’s projected growth goals, shows if it’s trending to hit those goals and provides visibility into what changes are needed to improve tomorrow’s outcome.

This cheatsheet will show you:

  • Why Revenue Funnel Science matters
  • A big opportunity, but low understanding
  • The framework for answering questions
  • Reasons why everyone is accountable
  • How to fundamentally focus on the future

Download and leverage this cheatsheet to utilize the Revenue Funnel Science methodology and optimize your revenue funnel.