Defining Your Swim Lanes
Your potential customers don’t always take a linear journey through the revenue funnel. Some flow in at the top, while others enter mid-funnel. They may even fall through the cracks or move backward. Tracking prospects is the key to streamlining their journey.
This cheatsheet addresses how companies can use funnel blueprint patterns to map out the various ways prospects move inside the revenue funnel. It also identifies three common funnel patterns and provides best practices for managing and refining them as your company grows and evolves.
Download the cheatsheet, Revenue Funnel Blueprint Patterns, and map out your buyer’s journey.