When Marketing Evolves, the Rivalry with Sales Vanishes
In many organizations, a rivalry exists between sales and marketing. Of course, this rivalry manifests itself in many different ways, ranging from light jabbing and ribbing to full-blown arguments in the conference room.
Ultimately, this rivalry stems from a misalignment in sales and marketing goals. This misalignment starts with how the two teams are evaluated.
This eBook, The Evolution of Marketing Measurement, will help you:
- Understand how marketing measurement has evolved since the beginning of time.
- See why MQLs just don’t cut it anymore.
- Discover how your company benefits when you measure marketing on revenue results.
- Transition to a culture of One Team, One Goal.
Download the eBook to evolve your marketing team to closed-won revenue.