eBook: Evolution of Marketing

When Marketing Evolves, the Rivalry with Sales Vanishes

In many organizations, a rivalry exists between sales and marketing. Of course, this rivalry manifests itself in many different ways, ranging from light jabbing and ribbing to full-blown arguments in the conference room.

Ultimately, this rivalry stems from a misalignment in sales and marketing goals. This misalignment starts with how the two teams are evaluated.

This eBook, The Evolution of Marketing Measurement, will help you:

  • Understand how marketing measurement has evolved since the beginning of time.
  • See why MQLs just don’t cut it anymore.
  • Discover how your company benefits when you measure marketing on revenue results.
  • Transition to a culture of One Team, One Goal.

Download the eBook to evolve your marketing team to closed-won revenue.


In collaboration with

HyperX Media