Cheatsheet: Conversion Rates

Confirm Forward Movement of Leads and Opportunities

Measuring conversion rates provides insight into how the revenue funnel is functioning and tracks the forward movement of records.

By monitoring conversion rates, organizations can establish a benchmark to identify patterns and determine if the records are moving as expected. 

The Conversion Rates Cheatsheet shares:

  • Why conversion rates matters
  • What answers conversion rates provides
  • How to calculate conversion rates
  • Key factors to consider when calculating conversion rates

Download the cheatsheet to learn how to measure this metric and leverage it to increase conversions in each funnel stage.