Cheatsheet: Benchmarking the Revenue Funnel

Draw Comparisons to Optimize Revenue

Benchmarking marketing and sales efforts allows companies to eliminate revenue funnel “tunnel vision.” By comparing performance across different marketing campaigns or sales reps using revenue funnel metrics allows teams to identify where to improve, achievements to scale upon and gaps and overlaps.

This cheatsheet will help companies:

  • Understand why it is critical to benchmark
  • Draw comparisons using revenue funnel metrics to internally benchmark
  • Leverage four external benchmarks based on FunnelWise research

Download the cheatsheet, Benchmarking the Revenue Funnel, to learn how to benchmark performance within your organization.  

Benchmarking Cheatsheet