FunnelWise Raises $7 Million Series A to Optimize Sales and Marketing Funnels

Growing Midwestern Company Provides Unique Sales and Marketing Software & Expertise

Des Moines, IA and Chicago, IL – February 4, 2016 – FunnelWise announced today it has completed a $7 million round of Series A funding, making the total funding to date to $10.5 million. The new investment from private investors will fuel continued development and growth of FunnelWise’s powerful revenue predictability solution that helps companies optimize their sales and marketing funnels. FunnelWise integrates with Salesforce.com and marketing automation software to provide real-time visibility into an organization’s revenue velocity, goal tracking and forecasting.

FunnelWise has made remarkable progress since the company’s founding in 2014 and the launch of their product in early 2015. The company has opened offices in Chicago and Des Moines, has signed a good number of early stage customers, and has grown its staff significantly to keep up with demand. Founder and CEO Matt Ostanik attributes the growth of FunnelWise to its powerful combination of software and expertise that no other company offers.

“There’s a real demand from businesses that see the value in connecting marketing automation and Salesforce.com activities to identify trends and patterns in their revenue funnel to improve their forecasting and increase revenue growth,” said Matt Ostanik. “This latest round of funding will enable us to continue to refine our solution, adding more functionality that our customers want to see, and we will also be scaling up our customer acquisition efforts.”

FunnelWise was borne out of Matt Ostanik’s own frustration with the amount of manual work required to analyze his sales and marketing funnel at a previous SaaS company he founded. After the successful sale of that company, Ostanik and a small team spent an entire year doing market research collecting feedback from over 150 sales and marketing leaders to ensure they would create a solution that would be useful to other businesses. The results of their research were clear: the market had a strong need for a better solution, and Ostanik and his team embarked on creating the solution that we now know as FunnelWise.

About FunnelWise

FunnelWise integrates with Salesforce.com and marketing automation software to provide real-time visibility of an organization’s revenue velocity, goal tracking and forecasting. The combination of powerful revenue predictability software and best-in-class expertise make FunnelWise’s offering one of a kind. With offices in Chicago and Des Moines, FunnelWise brings Midwestern sensibility and insight to help companies achieve their revenue goals, and make improvements month-over-month.