FunnelWise Joins Marketo’s LaunchPoint® Partner Ecosystem

FunnelWise’s Expert Revenue Predictability Platform is Now Part of Elite Ecosystem for Marketers

Des Moines, IA – FunnelWise enables marketing and sales professionals to gain real-time visibility into their organization’s revenue funnels. Today the company announced it is partnering with Marketo Inc., the leading provider of engagement marketing software and solutions.

By joining Marketo LaunchPoint®, the most complete ecosystem of best-of-breed marketing solutions, FunnelWise will help Marketo customers address their modern marketing challenges.

Marketo LaunchPoint partner“This is an exciting opportunity to share FunnelWise with Marketo’s community of leaders who want greater visibility into their revenue-driving activities,” said Matt Ostanik, Founder & CEO of FunnelWise. “Today, high-performing marketers are the ones seeking out the most important metrics to track and, for their efforts, they’re seeing greater conversion rates and increased marketing-attributed revenue.”

“We are delighted to have FunnelWise join the Marketo LaunchPoint partner ecosystem,” said Lou Pelosi, Senior Director of LaunchPoint. “FunnelWise expands the best-of-breed solutions available to our customers to help them innovate, grow, and deliver impactful business results through revenue predictability.”

Here are just a few of the ways FunnelWise complements an organization’s Marketo platform to provide detailed insights and recommendations:

  • Build custom revenue funnels based on unique fields, objects and data points, then segment the data into sub funnels based on specified business criteria.
  • Identify the conversion, volume, and velocity through funnels to know when and where to align resources.
  • Leverage historical information to calculate overall funnel momentum and generate baseline forecasts of where revenue is headed for more accurate goal setting and revenue forecasting.
  • Turn sub funnel dimension dials to prioritize adjustments needed to increase revenue.
  • Track pipeline and revenue by lead source, and monitor the influence of marketing activities at each stage of the revenue funnel.
  • Set and monitor goals for each funnel stage across multiple time periods, lead sources, campaigns and sales reps/teams with an interactive goal planning tool that shows what is needed at each stage to meet revenue goals.
  • Expert insight and recommendations and a detailed reporting packet during monthly executive funnel review sessions.

To learn more and get started, visit FunnelWise’s LaunchPoint page: http://launchpoint.marketo.com/funnelwise/2369-funnelwise-powerful-revenue-predictability/

Visit FunnelWise at the Marketing Nation® Summit

FunnelWise is a sponsor of the Marketing Nation Summit on May 9-12 in Las Vegas and will be exhibiting at Booth K5. Bringing together over 6,000 marketers from around the globe, Marketo’s annual conference features thought-leadership, educational sessions, workshops, and trainings that empower marketers of every level to succeed in today’s digital era. To learn more, visit http://events.marketo.com/summit/2016/.

About FunnelWise

FunnelWise integrates with marketing automation and customer relationship management (CRM) software to provide real-time visibility of an organization’s revenue velocity, goal tracking and forecasting. The combination of powerful revenue predictability software and best-in-class expertise helps companies achieve their revenue goals and make improvements month-over-month. For more information, visit www.funnelwise.com.

About Marketo

Marketo (NASDAQ: MKTO) provides the leading engagement marketing software and solutions designed to help marketers develop long-term relationships with their customers – from acquisition to advocacy. Marketo is built for marketers, by marketers and is setting the innovation agenda for marketing technology. Marketo puts Marketing First. Headquartered in San Mateo, CA, with offices around the world, Marketo serves as a strategic partner to large enterprise and fast-growing small companies across a wide variety of industries. To learn more about Marketo’s Engagement Marketing Platform, LaunchPoint® partner ecosystem, and the vast community that is the Marketo Marketing Nation®, visit www.marketo.com.