FunnelWise Announces Integration with HubSpot

Marketers can now pull data from HubSpot and their CRM into a unified funnel view

Des Moines, IA, April 19, 2017FunnelWise integrates with CRM and leading marketing automation platforms to give marketing and sales professionals real-time visibility into their organization’s revenue funnels. Today the company announced it is integrated with HubSpot, a leading inbound marketing and sales software company that helps companies attract visitors, convert leads, and close customers.

“We are excited to bring the power of full funnel visibility to HubSpot customers,” said Matt Ostanik, Founder and CEO of FunnelWise. “With visibility across their HubSpot and CRM data, marketers can now measure, forecast, and optimize their organization’s entire revenue funnel from top to bottom.”

Here are just a few of the ways FunnelWise complements an organization’s HubSpot and CRM platforms to provide detailed insights and recommendations for marketers:

  • Identify the conversion, volume, and velocity through the revenue funnel to know when and where to align resources.
  • Leverage historical information to calculate overall funnel momentum and generate baseline forecasts of where revenue is headed for more accurate goal setting and revenue forecasting.
  • Track pipeline and revenue by lead source, and monitor the influence of marketing activities at each stage of the revenue funnel.
  • Expert insight and recommendations and a detailed reporting packet during monthly executive funnel review sessions.

The HubSpot integration follows our announcement that FunnelWise is available on the Salesforce AppExchange. HubSpot customers using Salesforce for CRM will get unprecedented views of their funnel, with the ability to dive into the five pillars of funnel momentum: volume, conversion, velocity, goals, and aging. Sales and marketing teams will be able to make more accurate predictions and forecast future revenue.

About HubSpot

HubSpot (NYSE: HUBS) is the world’s leading inbound marketing and sales platform. Since 2006, HubSpot has been on a mission to make the world more inbound. Today, over 20,000 customers in more than 90 countries use HubSpot’s software, services, and support to transform the way they attract, engage, and delight customers. HubSpot’s inbound marketing software, ranked #1 in customer satisfaction by VentureBeat and G2Crowd, includes social media publishing and monitoring, blogging, SEO, website content management, email marketing, marketing automation, and reporting and analytics, all in one integrated platform. Award-winning HubSpot Sales enables sales and service teams to have more effective conversations with leads, prospects, and customers. HubSpot has been recognized by Inc., Forbes, and Deloitte as one of the world’s fastest-growing companies and Glassdoor, Fortune, the Boston Globe and Entrepreneur as a best place to work. HubSpot is headquartered in Cambridge, MA, with offices in Singapore, Dublin, Ireland, Sydney, Australia, and Portsmouth, NH. Learn more at

About FunnelWise

FunnelWise integrates with marketing automation and customer relationship management (CRM) software to provide real-time visibility of an organization’s revenue velocity, goal tracking and forecasting, as well as intelligent revenue and goal recommendations. The combination of powerful revenue diagnostics software and best-in-class expertise helps companies achieve their revenue goals and make improvements month-over-month. For more information, visit, or visit our AppExchange page to learn more about our Salesforce integration.