FunnelWise Announces Integration for Marketers

FunnelWise provides full funnel visibility of its customers’ data in Salesforce and Pardot

Des Moines, IA, December 19, 2016  FunnelWise today announced its integration with Salesforce Pardot, the #1 B2B marketing automation app for Salesforce customers. Pardot customers can use the solution to integrate their marketing and CRM data to get holistic views of their sales and marketing funnels. With this kind of insight, organizations can create forward-looking plans, quotas and goals – allowing them to make better business decisions.

FunnelWise provides Pardot users with insights into marketing and sales activities. Marketers are now able to see what happens to marketing leads after they are handed off to sales. With a clear picture of the entire funnel, Pardot customers will get answers to important questions, such as:

  • What marketing and sales efforts are having the greatest impact?
  • What is the ROI from our marketing spend?
  • Are we generating the correct number of leads to hit our sales goals?

Comments on the News

  • “We are thrilled about this integration. FunnelWise is committed to staying on the front lines of innovation, helping companies to exceed their sales goals, and better align their sales and marketing teams,” said Matt Ostanik, Founder and CEO of FunnelWise.
  • “Companies are looking to transform the way they connect with customers, partners and employees to thrive in the age of the customer,” said Kori O’Brien, SVP, App Innovation Partner Sales, Salesforce. “By leveraging the power of the Salesforce App Cloud, FunnelWise provides customers with an exciting new way to maximize the value of the sales and marketing funnel.”

Additional Resources

Salesforce, App Cloud and Pardot are among the trademarks of, inc.

About FunnelWise

FunnelWise integrates with marketing automation and customer relationship management (CRM) software to provide real-time visibility of an organization’s revenue velocity, goal tracking and forecasting. The combination of powerful revenue predictability software and best-in-class expertise helps companies achieve their revenue goals and make improvements month-over-month. For more information, visit, or visit our AppExchange page to learn more about our Salesforce integration.