I Crashed the Sales Assembly Summit 2018 and It Blew My Mind

  • Is Your Team Ready To Win?

    Is Your Team Ready To Win?

    This week, I had the opportunity to speak at Obility’s Marketing Loves Sales conference in Portland. It was a great event with a lot of terrific speakers. My session was titled, “Is Your Team Ready To Win? Lessons Learned From Funnel Benchmarking.” Since it is football season and I am a college football fan, it seemed […]

  • The Real World: Marketing & Sales Alignment

    The Real World: Marketing & Sales Alignment

    This blog originally was published on Marketo.com on Wednesday, September 13, 2017. This is the true story…of two organizational functions…picked to share an office (work together)…and produce results…to find out what happens…when marketing and sales stop pointing fingers…and start getting aligned…The Real World: Marketing & Sales Alignment. As a marketing (and former sales) professional, I […]

  • Why Marketing Cannot Only Be Measured on MQLs

    Why Marketing Cannot Only Be Measured on MQLs

    How many times have you been in this meeting? The marketing team has delivered their goal number of MQLs, but sales has not come close to hitting their quota. Then, the finger-pointing and the blame game begins. “We wouldn’t be below quota if the sales team could close these leads,” shouts the CMO. “We wouldn’t […]