I Crashed the Sales Assembly Summit 2018 and It Blew My Mind

  • Why Does Sales Need Marketing?

    Why Does Sales Need Marketing?

    For anyone who has spent any time alongside a sales team, it is not uncommon to hear some gripes about the marketing folks across the hall. “All they do is spend money. We’re the ones out chasing leads!” To some salespeople, marketing is just a waste of company resources, because “any good salesperson can sell […]

  • How Sales Should Use Marketing To Close Deals

    How Sales Should Use Marketing To Close Deals

    Salespeople: How many times have you been inches from closing a deal, only for it to fall through? How many times has this happened, and you’ve thought, “Gee, if only I had <insert a piece of content> for that prospect to see. It’d close for sure!” It turns out, marketing teams can help sales teams […]

  • When Lead Management and Dating Align: Get Your Prospects to Swipe Right
  • Build the Ideal Marketing-Sales Handoff Playbook

    Build the Ideal Marketing-Sales Handoff Playbook

    In any business where marketing is generating leads and passing them off to sales for follow-up, the handoff from marketing to sales is always a particular challenge. Is marketing providing the right quantity and quality of leads? Is sales taking the right actions with them? Is feedback being exchanged in both directions to help both […]