For anyone who has spent any time alongside a sales team, it is not uncommon to hear some gripes about the marketing folks across the hall. “All they do is spend money. We’re the ones out chasing leads!” To some salespeople, marketing is just a waste of company resources, because “any good salesperson can sell […]
-
-
How Sales Should Use Marketing To Close Deals
Salespeople: How many times have you been inches from closing a deal, only for it to fall through? How many times has this happened, and you’ve thought, “Gee, if only I had <insert a piece of content> for that prospect to see. It’d close for sure!” It turns out, marketing teams can help sales teams […]
-
When Lead Management and Dating Align: Get Your Prospects to Swipe Right
This blog originally was published on Marketo.com on Friday, September 6, 2017. Alright, alright, alright. It’s 2017 and the dating scene is now digital. With Tinder making more than 26 million matches a day, it is time for marketing and sales departments to take a play from the online dating handbook. Think about how your […]
-
Build the Ideal Marketing-Sales Handoff Playbook
In any business where marketing is generating leads and passing them off to sales for follow-up, the handoff from marketing to sales is always a particular challenge. Is marketing providing the right quantity and quality of leads? Is sales taking the right actions with them? Is feedback being exchanged in both directions to help both […]