Why is data-driven marketing so hard and what the heck does it mean?

  • 4 Ways Marketing and Sales Teams Can Hit Their Revenue Targets
  • Why I’ve taken personal and financial risks—twice—to solve problems
  • Marketing Attribution 101

    Marketing Attribution 101

    In a complicated sales process, it is common for marketing to touch a prospect multiple times. How do you measure how much impact every marketing touch had? The answer to this question is “marketing attribution.” Attribution is the process of assigning credit to the different marketing touches that occur over the course of a prospect […]

  • The Importance of Data-Driven Service Level Agreements

    The Importance of Data-Driven Service Level Agreements

    Anyone who has spent any amount of time in the professional world knows that holding teams and individuals accountable is key in company success. While it’d be convenient to believe that all of the departments in all of our companies are self-motivated and interested only in the success of the organization, we know better. We […]