I Crashed the Sales Assembly Summit 2018 and It Blew My Mind

  • It’s more than a gut check: Overcoming the follies of sales forecasting

    It’s more than a gut check: Overcoming the follies of sales forecasting

    Every business leader has paid the price for the follies of sales forecasting. That price is paid when services are scaled back, products are eliminated, budgets are scrutinized or, much worse, positions are eliminated. According to Concentric’s State of Forecasting Report, 90% of companies said sales forecasting was important to business success, yet only 13% were […]

  • 4 Ways Marketing and Sales Teams Can Hit Their Revenue Targets
  • Why I’ve taken personal and financial risks—twice—to solve problems
  • Marketing Attribution 101

    Marketing Attribution 101

    In a complicated sales process, it is common for marketing to touch a prospect multiple times. How do you measure how much impact every marketing touch had? The answer to this question is “marketing attribution.” Attribution is the process of assigning credit to the different marketing touches that occur over the course of a prospect […]